Fraser and Neave, Limited ("F&N" or the "Group") had its origins more than a century ago, in the spirited decisions of two enterprising young men, John Fraser and David Neave, who diversified from their printing business to pioneer the aerated water business in Southeast Asia in 1883. From a soft drinks base, F&N ventured into the businesses of beer in 1931, dairy in 1959, property development and management in 1990, and publishing & printing in 2000. In 2012, the Group divested a substantial part of its beer business. In 2013, as F&N celebrated its 130th year of operation, it also welcomed its new majority shareholder, the TCC Group, which is engaged in food and beverage, real estate, industrial trading and consumer products, insurance and agriculture. In January 2014, through a distribution in specie and re-listing of Frasers Property Limited by way of introduction on the Singapore stock exchange, the Group demerged its Properties business.
Today, F&N is a leading Southeast Asian consumer group with expertise and prominent standing in the Food & Beverage and Publishing & Printing industries. Leveraging its strengths in marketing and distribution, research and development, brands and financial management, as well as years of acquisition experience, the Group provides key resources and sets strategic directions for its subsidiary companies across both industries.
Listed on the Singapore Stock Exchange, F&N ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. F&N is present in 11 countries spanning Asia Pacific and the Americas, and employs over 7,200 people worldwide.
(Company Registration No. 189800001R)
(Incorporated in Singapore)
Vision - To be a stable, sustainable and profitable Food & Beverage leader in the ASEAN region.
Mission - To be ASEAN's leading owner and provider of quality and innovative products that consumers choose and trust. To support our mission, we are guided firmly by our commitment to create value, the community, diversity and the environment.
F&N's role as the parent company and entrepreneurial shareholder of our businesses will remain unchanged: we will play a proactive and pivotal role, on the respective boards and board committees, in charting the strategic directions of the individual businesses, identifying and creating new opportunities of growth for our subsidiaries, and leveraging our foundations, strengths and networks to steer the Group to even greater heights.
The strategy for growth for the business is clear. Given Singapore's small domestic market, growth for the Group can only be achieved by extracting operating efficiencies, expanding into new markets and venturing into new businesses - measures that have been actively pursued by F&N. Continuing to drive shareholder value, the Group targets the following for 2022:
Our goal is to be the ASEAN consumer’s trusted source of dairy and beverage products, embodying the Group’s Pure Enjoyment, Pure Goodness philosophy. To achieve our goals, we have established several strategic pillars:
Clearly-targetted portfolio of brands and products
F&N embraces a brand portfolio strategy in order to maximise consumer reach. This approach allows the Group to seize opportunities from multiple segments, providing distinct and relevant products to a wide demographic spectrum of consumers. While the Group continues its brand portfolio strategy, it will focus its investment on and drive the growth of its Power Brands.
Leading through innovation
F&N fosters a culture of creative thinking and embraces changes. It requires businesses to generate new innovation each year, in products development or processes, so as to maintain sustainable leadership in its industry.
Strive for commercial excellence
Commercial excellence is all about strengthening the way we market, distribute, and sell our products in order to deliver excellent customer experiences and forge closer relationships with consumers – and ultimately drive consumer loyalty.
We continuously identify and strengthen levers to improve operational efficiency, increase brand presence and sell-through, and streamline internal processes to accelerate decision-making, and make our organisation leaner and more efficient.
Investments focusing on right to win
F&N targets leading market positions in all markets in which it compete. It prioritises its investments on markets where it has a right to win. F&N looks at markets that offer the best medium- to long-term growth and profitability opportunities, encompassing the way it competes, its capabilities with which it will compete, and the portfolio decisions. In this respect, it places considerable emphasis on expanding its activities in Southeast Asia, particularly Indonesia, Myanmar and Vietnam.
Commit to talent development F&N recognises that its People are a key enabler of its strategies. Our People are at the center of our Universe. Our strategy incorporates a roadmap for attracting, developing and retaining our most valuable asset – People. It sets out specific, actionable steps that are either already in place, or under development, to support our businesses in becoming the best at what they do.
The Group is committed to enhancing shareholder value by meeting the following strategic financial targets: